Maag Tower

Zürich manifests itself in a universal form

The façade demonstrates a belief in engineering, modernity, progressiveness.It thereby creates a reference to the cultural identity of this city. The interior exemplifies bustling vitality, internationality and variety. It evokes the business world of Zürich and its diversity and creates a reference to the commercial identity of the City of Zürich.The lighting transforms the Maag Tower into something different when day changes into night: During the daytime, the façade expresses simplicity, clarity and precision, suggesting the constructivism of Zürich. During the night-time, it expresses something complex, secret, impenetrable. Its lighting during the night-time is a conjures up the active night life of Zürich.After dusk, the earnest and sober business tower is transformed into an enigmatic seductress.